Bring your brand into Germany’s sports communities.

Right inside the right community. Visible on site and online.

We Up connects your brand with the right communities — in direct, personal contact with exactly the audience you want to reach. And because every event has a public page, that moment stays measurably visible: before, during and after the event.

More than a logo on a banner.

As „presented by [your brand]“ at the event and in the app — with a booth, an activation or a service that makes the event better. Samples, vouchers and give-aways straight to a sports-minded audience — in the moment they are active. Your branding lives on the public event page — measurable, shareable and far beyond the event day.

This is how big the market you reach is.

Billions flow into sport every year — We Up brings your brand straight to the people who spend it: active, local, right inside their community.

A few examples of what you can sponsor.

From after-work runs to wellness mornings — each format reaches a different audience. These are just examples; you choose what fits your brand. Or host your own branded event right away.

How you become a partner.

We get to know your brand, audience and region — and what you want to achieve. We propose concrete events or an event idea that fits you. We broker and support the partnership — your audience gets something real in their hands.

What does sponsoring cost at We Up?

In the pilot phase we support partnerships personally and set the terms together. As an early partner you get preferential terms — with no setup fee.

How can brands sponsor events at We Up?

You tell us briefly about your brand and audience, we propose a fitting event or event idea and support the partnership — from on-site presence to visibility on the event page.

Which events can I sponsor?

In the pilot phase we curate fitting formats — from after-work runs to city night runs to wellness or family events. You choose what fits your brand.

What does „visible online“ mean?

Every event on We Up has a public page. Your branding — logo, „presented by“, activation — lives on there: before, during and after the event, shareable and measurable.

Can I host my own event?

Yes. You can sponsor an existing event or build your own branded event with us — we help with concept, host and delivery.