Bring your brand into Germany’s sports communities.

Right inside the right community. Visible on site and online.

We Up connects your brand with the right communities — in direct, personal contact with exactly the audience you want to reach. And because every event has a public page, that moment stays measurably visible: before, during and after the event.

More than a logo on a banner.

As „presented by [your brand]“ at the event and in the app — with a booth, an activation or a service that makes the event better. Samples, vouchers and give-aways straight to a sports-minded audience — in the moment they are active. Your branding lives on the public event page — measurable, shareable and far beyond the event day.

This is how big the market you reach is.

Billions flow into sport every year — We Up brings your brand straight to the people who spend it: active, local, right inside their community.

A few examples of what you can sponsor.

From after-work runs to wellness mornings — each format reaches a different audience. These are just examples; you choose what fits your brand. Or host your own branded event right away.

How you become a partner.

We get to know your brand, audience and region — and what you want to achieve. We propose concrete events or an event idea that fits you. We broker and support the partnership — your audience gets something real in their hands.

What does sponsoring cost at We Up?

During the pilot phase we agree the terms of a sponsorship on We Up together and support every partnership personally. As an early partner you get preferential terms – with no setup fee.

How can brands sponsor events at We Up?

You tell us briefly about your brand and audience, we propose a fitting event or event idea and support the partnership — from on-site presence to visibility on the event page.

Which events can I sponsor?

Brands can sponsor events on We Up from after-work runs to city night runs to wellness or family events; in the pilot phase we curate fitting formats. You choose what fits your brand.

What does „visible online“ mean?

„Visible online“ on We Up means: every event has a public page where your branding – logo, „presented by“, activation – lives on before, during and after the event, shareable and measurable.

Can I host my own event?

Brands can sponsor an existing event on We Up or build their own branded event with us – we help with concept, host and delivery.